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NPD finds purchases span from the classics to new juices.
June 16, 2015
By: Melissa Meisel
Bleu de Chanel, Acqua di Gio Pour Homme and Polo Red are just a few scents for men that will be gifted just in time for June 21, as the men’s prestige fragrance market is showing healthy growth leading up to Father’s Day. Dollar sales were up 6 percent in the first quarter of 2015 and 5 percent through April, a promising performance compared to the same period last year, when the market was down 4 percent and 3 percent, respectively, in 2014. June drives second quarter sales for the men’s fragr...
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